The Formal Business Plan

A business plan is a written document that outlines your business, where it is going, how it will get there. Such a document is essential if you try to get a loan or grant from a funding institution.

Each funding institution is likely to recommend its own format for the business startup plan, but it would typically contain the following sections:

Executive Summary
Company Overview
The Business Idea
Description of Products and Services
Market Analysis
Marketing and Sales Plan
Operational Plan
HR Plan
Management Team
Financial Projections
Funding Request

The following link from ACOA provides detailed instructions on how to create such a business plan.

ACOA – Planning for success: your guide to preparing a business and marketing plan – How to Write a Business Plan for a Small Business

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